1. Acceptance of these terms
The Digital Growth Command Centre (“DGCC”, “the platform”, “we”) is operated by Plexus Digitals. By logging in or using any part of the platform — as a client organisation, as a stakeholder invited by a client, or as a member of our team — you agree to these terms. If you do not agree, do not use the platform.
2. About the platform
DGCC is a marketing operations platform. It consolidates advertising performance, lead capture and lifecycle management, content approval workflows, reporting, and messaging across connected channels. Some features connect to third-party platforms on your behalf — including Meta (Facebook, Instagram and the WhatsApp Business Platform), Google Ads and Analytics, and CRM systems. Those connections are made only with your explicit authorisation and can be revoked by you at any time.
3. Accounts and access
Access is granted per person, not per organisation. You are responsible for keeping your credentials confidential and for activity carried out under your login, and must tell us immediately if you believe an account has been compromised. A client organisation's administrator may invite, change the role of, or remove its own stakeholders; removing a person ends their access but does not delete the organisation's data.
4. Your data remains yours
Data you upload, and data we collect on your behalf from platforms you have connected — campaign metrics, leads, contacts, creative assets, conversation records — remains yours. We process it to operate the platform and deliver the services you have engaged us for, and for no other purpose. We do not sell your data, and we never use one client's data to serve another. See our Privacy Policy and Data Deletion pages.
5. Messaging, consent and opt-out
Where the platform sends messages or places calls to your customers on your behalf, you confirm that you have a lawful basis to contact those people and that any list you upload was collected lawfully and with the necessary consent.
The following are enforced by the platform regardless of your instructions, because they are legal obligations rather than settings:
- Opt-out is immediate and permanent. A recipient who asks to stop being contacted is suppressed at once, across every channel, and stays suppressed. There is no way to override this.
- Do-not-disturb registries are honoured. Numbers on the National Customer Preference Register are excluded from promotional contact.
- Quiet hours are respected. Outbound contact stays within permitted hours in the recipient's local time.
- Frequency is capped per recipient and per day, and cannot be raised beyond what the relevant platform or regulation permits.
- WhatsApp follows Meta's policies. Business-initiated messages use pre-approved templates, and free-form replies only inside the window Meta allows.
If your use of the platform generates spam complaints or causes a messaging channel's quality rating to fall, we may pause that channel for your organisation to protect it and other users. We will tell you when we do.
6. Automated voice and AI disclosure
Some features place automated voice calls. Those calls identify themselves as automated when asked and are never presented as human. Calls may be recorded for quality and training, and recordings are deleted after a limited retention period. Automated systems qualify enquiries and schedule appointments; they do not negotiate, agree prices, take payment, or enter agreements — those remain with your own team.
7. Acceptable use
You agree not to use the platform to:
- contact people who have opted out, or whose numbers you obtained without consent;
- send unlawful, misleading, harassing or deceptive content;
- impersonate another person or business;
- access another organisation's data, probe or circumvent access controls, or interfere with the platform's operation;
- resell or sublicense access without our written agreement, or build a competing service;
- breach the terms of any third-party platform you have connected.
We may suspend access without notice where continued use would create legal exposure or harm to recipients, other clients, or a connected platform.
8. Fees and third-party costs
Platform fees are set out in your separate commercial agreement with us. Amounts payable to third parties — advertising spend, WhatsApp message charges, telephony minutes — are billed by those providers or passed through at cost, and are your responsibility.
9. Service availability
We aim to keep the platform available continuously but do not guarantee uninterrupted service. Maintenance, third-party outages, and changes made by connected platforms can interrupt features outside our control.
10. Limitation of liability
The platform is provided on an “as is” basis. To the extent permitted by law, we are not liable for indirect or consequential loss, lost profits, lost business, or loss of data arising from your use of the platform, or from the acts, outages or policy changes of a third-party platform. Nothing here limits liability that cannot be limited by law, including for fraud or wilful misconduct.
11. Termination
Either party may end the engagement in line with the commercial agreement between us. On termination we stop processing your data, and you may request an export before it is removed. Records we are required to keep — including opt-out and consent records — are retained afterwards, because deleting them would risk contacting someone who asked not to be contacted.
12. Changes to these terms
We may update these terms. Material changes will be notified in the platform or by email, and the date on this page will change. Continuing to use the platform after a change means you accept it.
13. Governing law
These terms are governed by the laws of India. The courts at Lucknow, Uttar Pradesh, India have exclusive jurisdiction over any dispute.
Contact us
If you have any questions about these terms, please contact our team.
Email: plexusdigitals1706@gmail.com
Website: www.dgcc.in